AI Content Operations
David Wills
I build the AI agents and automation systems that run content operations — and get teams to actually adopt them.
Key Accomplishments
What the systems I've built have actually returned.
Team-wide
Drove AI adoption across the publishing-ops team — from just me to standard practice.
5–10×
content output via an AI copy-generation system — custom taxonomy plus human-in-the-loop review
~90%
faster creative turnaround with a multi-agent template pipeline
$26K/yr
saved by replacing Photoshop with a browser-based creative tool I built
Built for a content operation
Tools shipped into a working publishing team.
FrameShop
The creative production suite behind Ranker's publishing team — more content, faster, and more consistently on-brand.
A template-driven creative system built into Ranker's internal tools. Editors open a template, fill its panels with copy that auto-fits, swap or generate imagery, and fan the result into a full set of scheduled variations — work that used to mean one Photoshop file per asset. A multi-agent pipeline rebuilds editable templates from finished PNGs, turning the back catalog into a template library: anything that shipped once becomes the starting point for everything after it.
Built independently
Personal projects, public code.
Convos
Surfaces the stories podcasts are talking about and drops you into the segments that cover them.
Convos breaks podcast episodes into short, shareable segments — each one transcribed and titled. The app surfaces the top stories being discussed across shows and lets listeners jump straight to the segments where each story is covered, so you can hear what your favorite podcasters are saying about the topics that matter to you. The backend that does the matching is open source: transcription with word timings, LLM topic segmentation, headline clustering, and a verifier that scores which segments cover which story — published with an unedited sample run over 39 episodes from 20 shows, and a section on where it breaks.
Beat Journal
An iOS journal that pairs your writing with your health data.
A journaling app that connects daily entries to HealthKit signals — sleep, workouts, heart rate — and surfaces AI-driven patterns over time. Submitted to the App Store; in review.
Writing
Notes on building AI into a working creative team.