David Wills

Manager, AI Content Operations @ Ranker

LinkedIn GitHub davidwills.me

Summary

I build AI agents and automation systems — tools that handle the plumbing so people can focus on what actually matters. At Ranker, I run a short-form video operation reaching 57M+ Facebook followers and 2.1M on Instagram, and I’ve spent the last year shipping the AI tooling underneath it. The pattern repeats: find a recurring task that exists because no system exists for it, build a multi-step LLM workflow that handles the boring 80%, keep a human in the loop for the editorial judgment.

Outside of work I run a personal agent platform against my own life — three isolated agents, 44 scheduled jobs and 60+ skills running unattended across two Macs, with a curated slice published as open source. Real production systems, real failures, real learning. I believe the highest-leverage application of AI isn’t chatting with it — it’s building agentic workflows that compound over time.

Experience

Ranker

Mar 2019 — Present

Manager, AI Content Operations

Nov 2022 — Present
  • Drove team-wide AI adoption from one daily user (me) to 14 — the tools, the before/after demos, and the prompt playbooks that took a skeptical creative team to AI-native. 30–40% less time per asset.
  • Shipped FrameShop, the creative production suite built into Ranker’s internal publishing tools. Replaced Photoshop for the team’s daily work: $26K/year in licenses eliminated, 20–30% faster edits.
  • Designed and shipped Damon, an AI social copy generator producing 5–10× more on-brand posts — genre-specific prompts trained against a labeled corpus of high-performing copy, with human-in-the-loop curation. Lifted both volume and engagement.
  • Built the multi-agent pipeline that rebuilds editable Photoshop templates from finished PNGs, turning the back catalog into FrameShop’s template library — ~90% faster new-variation turnaround.
  • Shipped a Chrome extension that scrapes structured content from source pages into Ranker’s list-builder and social-post pipelines — 60–80% less content-building time.
  • Built a stack of AI workflows automating recurring work — video scheduling, copy generation, spreadsheet updates, agentic data analysis, dashboards, landing pages — saving up to 95% of the time each took.
  • Architected and run Ranker’s short-form video pipeline end-to-end, ideation through the performance loop — 20+ original videos a week within a 28-video schedule, averaging 150–175K views. On-camera host of the brand’s original series.
  • Scaled Facebook short-form from near-zero to a peak of 30–40M monthly views, sustaining ~8M/month through subsequent platform and algorithm shifts. 57M+ Facebook followers, 2.1M Instagram.
  • Manage and coach a team producing 150+ posts/week driving 500K weekly engagements.
  • Mentored a direct report from re-doing ~half her output to needing no rework, using a rubric-driven coaching loop.
  • Rebuilt monthly sales reporting from a manual lift to ~95% automated; automated major parts of Instagram publishing via the Graph API.
  • Partnered with product and engineering on every shipped tool to hold production quality: requirements → prototype → spec → QA.

Publishing Operations Specialist

Mar 2019 — Nov 2022
  • Designed and shipped 10K+ social posts across TV, film, gaming, and pop culture — lifetime 4.2B+ organic reach and 120M+ engagements — the highest engagement on the team, 16% above the second-best performer.
  • Revamped Instagram strategy for @rankernerd / Total Nerd, lifting engagement 90%.
  • Pitched and wrote 5+ articles/month, generating 9M+ in lifetime traffic.
  • Led Looker adoption across publishing operations — first on the team to use it — and drove data literacy; reporting that used to live in spreadsheets now lives in dashboards.
  • Identified and eliminated $20K/month ($240K/year) in ad spend through proactive performance monitoring.
  • Built the editorial instincts later encoded into Ranker’s AI copy generator: what makes a hook land, why some headlines outperform, how voice scales across verticals.

Independent — Personal AI Projects

Sep 2025 — Present

AI Builder

Unpaid personal projects, not client work.

  • Beat Journal — iOS journaling app pairing daily entries with HealthKit signals and surfacing AI-driven patterns over time. Submitted to the App Store September 2026; in review. Swift, SwiftUI, HealthKit, Claude API.
  • Personal agent platform — 3 isolated agents, 44 scheduled jobs, 60+ skills, running unattended on two Macs since April 2026. Deterministic Python does the fetching and parsing, models only judge, human gates on anything irreversible. Curated slice open-sourced as agent-life-skills.
  • Convos — podcast transcription, LLM topic segmentation, and story clustering. Backend open source, published with an unedited 39-episode sample run and a documented failure analysis. TypeScript, Claude API, AssemblyAI.
  • trove — local-first personal data vault in Rust: a collector daemon and Tauri app write every source into plain files under a published spec, queryable on your own machine. Collection and storage work; the analysis layer is not built.

Christie & Co

Sept 2016 — Aug 2018

Account Manager

Sept 2017 — Aug 2018
  • Managed content, copy, and campaign strategy for 15+ sustainability clients (B2B and B2C) across blog, PR, social, newsletter, and paid.
  • Owned $150K in annual campaign budgets; built strategic content calendars to maximize conversions.

Client Relations Specialist

Sept 2016 — Sept 2017
  • Ran the new-business pipeline — cold outreach, pitching, and proposal writing; supported the CEO on bids and client retention.

Education

University of California, Santa Barbara

2012 — 2016

B.A., Film & Media Studies · Minor, Professional Writing

  • Editor-in-Chief, UCSB student-run academic journal; Arts & Entertainment Editor and Staff Writer, UCSB newspaper; Video Editor, UC Education Abroad Program.

Skills

AI & Agents

Agentic workflows, multi-agent systems, agent skill design, prompt and context engineering, human-in-the-loop design, LLM evaluation and pairwise evals, embeddings and semantic retrieval, RAG, local/on-device LLMs, Claude API

Languages & Frameworks

Python, TypeScript, Swift/SwiftUI, Rust, SQL, SvelteKit, Astro, React, Tauri, FastAPI, Chrome Extension (MV3)

Backend & Data

Cloudflare Workers, REST API design, OAuth2/JWT, SQLite/FTS5, schema design and migrations, resumable pipelines, cron and launchd scheduling, Playwright

Apple Platform

SwiftUI, SwiftData, Swift Concurrency, HealthKit, CloudKit, EventKit, AppIntents, modular SPM architecture, Swift Testing, App Store submission

Media & Image Systems

PSD format internals, canvas rendering, font registry and local font handling, hit-testing and geometry, image processing, RSS and feed parsing

Operations & Strategy

Publishing operations, AI team enablement, workflow and operating-model design, Looker, performance analysis, process improvement, editorial coaching, content strategy

Creative & Video

Short-form video ideation, on-camera hosting, Photoshop, Premiere, Meta Business Suite, AI image generation